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Master's Thesis from the year 2011 in the subject Guidebooks - Spirituality, grade: 84.00, , course: Spirituality, language: English, abstract: What effect has the media had on your life? Most probably our answer would be: I am aware of the media, but I am not affected by it! What influence has your incredible exposure to the media had on your life and on the lives of the people with whom you live?
The rise of digital media and communications technologies have helped redefine experiences of space and time but, in terms of everyday cultural experience, they have supplemented rather than replaced ‘old’ media forms and integrated within youth’s existing cultures and social relationships. It has created a paradox of life, which needs to bridge.

There can be no doubt that media pervades social life. The audio-visual media, print and other communication technologies play major role in modern human existence, mediating diverse interactions between people. Moreover, they are numerous, heterogeneous and multi-faceted. Even more, we cannot deny that media are dynamic and ever changing, constantly reacting to economic and popular forces. The modes like news, advertising, film, radio, television, fashion, the book – have undergone an alarming sea of changes in recent years. [...]