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<p><b>In <i>The Big Miss: How Businesses Overlook the Value of Emotions</i>, Zhecho Dobrev reveals how organizations are frequently deceived by customers and <i>fail to act on what they fail to notice</i>–thus are missing the biggest driver of profitable customer behavior!</b></p>
<p>What are the emotional and subconscious drivers behind your customers’ behavior? Do you have a science and data-based strategy to drive this in the direction you want?</p>
<p>In <i>The Big Miss: How Businesses Overlook the Value of Emotions</i>, Zhecho Dobrev reveals how organizations are frequently deceived by customers and <i>fail to act on what they fail to notice</i>–<b>thus are missing the biggest driver of profitable customer behavior!</b> His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?</p>
<p>In this book, the author provides business leaders with a <i>practical framework for how to embed emotions in their business practices</i>, which includes learning how to:</p>
<ul>
<li>Discover the difference between what customers say and do</li>
<li>Create a data-based strategy around specific emotions</li>
<li>Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI</li>
</ul>…and much more.
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<p><b>Behind every business problem, there is a customer problem!</b> This book will change how you think about customer behavior and challenge you to harness the business power of emotions.</p>