Details
Small Business Revolution
How Owners and Entrepreneurs Can Succeed1. Aufl.
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18,99 € |
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| Verlag: | Wiley |
| Format: | EPUB |
| Veröffentl.: | 17.09.2021 |
| ISBN/EAN: | 9781119802662 |
| Sprache: | englisch |
| Anzahl Seiten: | 256 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<p><b>Equip your small business for dramatic growth and success in any environment </b></p> <p>In <i>Small Business Revolution: How Owners and Entrepreneurs Can Succeed</i>, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. </p> <p>Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: </p> <ul> <li>How to get your costs in line when your expenses have changed </li> <li>Mastering new tools to manage payments and payroll, including contactless and remote payments </li> <li>Maintaining relationships with your existing customers while reaching out to new ones </li> <li>How to manage cash and, how to retain employees through lean times, and more </li> </ul> <p>Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory,<i> Small Business Revolution </i>is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges. </p>
<p>Chapter 1 The Small Business: You are a Very Big Part of America 01</p> <p>Chapter 2 Why? Tough Questions, Tough Decisions 13</p> <p>Chapter 3 Crucial Numbers 29</p> <p>Chapter 4 Concentric Circles 49</p> <p>Chapter 5 Getting Visible 65</p> <p>Chapter 6 Bringing in Business 87</p> <p>Chapter 7 The Craft of Persuasion 101</p> <p>Chapter 8 Relationships 123</p> <p>Chapter 9 Vulnerabilities 139</p> <p>Chapter 10 The Power of Email 147</p> <p>Chapter 11 The Right Way to Use Social Media 161</p> <p>Chapter 12 Power Tools 175</p> <p>Chapter 13 Your Team 191</p> <p>Chapter 14 Eyes Wide Open 201</p> <p>Epilogue: When to Abandon the Dream? 207</p> <p>Notes 213</p> <p>Acknowledgments 217</p> <p>About the Author 221</p> <p>Index 223</p>
<p><b>BARRY C. MCCARTHY</b> is President and CEO of Deluxe Corporation (NYSE: DLX), a Trusted Payments and Business Technology™ company. For more than 100 years Deluxe has helped millions of businesses of all sizes pay, get paid, optimize, and grow. Barry is an award-winning internet, cloud, and mobile payments pioneer, who has an extensive track record of building innovative tech-driven solutions for financial institutions, enterprises, and small businesses. He is a two-time entrepreneur and community leader, who, like Deluxe, believes when businesses succeed communities thrive.</p>
<P><B>FEATURING INSIGHTS FROM THE EMMY-NOMINATED</B></P> <p><B>SMALL*BUSINESS REVOLUTION</B> <P>An Original Series by deluxe <p>“Barry McCarthy is an amazing leader who knows how to build successful companies.” <p><b>—Marc Benioff,</b> Chair and CEO, Salesforce <p>“Barry McCarthy has devoted much of his life to helping small businesses. Now he’s written an accessible, nuts-and-bolts guide to help you launch, run, and grow yours.” <p><b>—Adam Grant,</b> #1 <i>New York Times bestselling</i> author of <i>Think Again</i> and host of the TED podcast WorkLife <p>“Finally, I have found an excellent book on small business. A small business revolution is taking place. Barry McCarthy shares great stories and wisdom on how to start and run a small business. He addresses every major issue. No longer do we need to tell leaders of small business just to read about how big businesses are run.” <p><b>—Philip Kotler,</b> bestselling marketing author, consultant, and professor; S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University <p>“As if starting or running a small business was not hard enough, the pandemic created a new set of variables for these entrepreneurs. Who better to provide guidance than Barry McCarthy, a 2x small business owner and President and CEO of Deluxe, an organization that has been helping these businesses and communities through these ups-and-downs for the past 100 years.” <p><b>—Keith A. Grossman,</b> President, <i>TIME</i>
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