Impressum:
Autor: Felix Dorendorf © 2020
Lektorat: Cambrige Proofreading LLC (British English)
Verlag & Druck: |
tredition GmbH |
|
Halenreie 40-44 |
|
22359 Hamburg (Germany) |
ISBN: 978-3-7497-9752-3 (Hardcover)
ISBN: 978-3-7497-9753-0 (e-Book)
Das Werk, einschließlich seiner Teile, ist urheberrechtlich geschützt. Jede Verwertung ohne Zustimmung des Verlages und des Autors ist nicht zulässig. Dies gilt insbesondere für die elektronische oder sonstige Vervielfältigung, Übersetzung, Verbreitung und öffentliche Zugänglichmachung.
The work, including its parts, is protected by copyright. Any use without the consent of the publisher and the author is not permitted. In particular, it applies to electronic or other reproduction, translation, distribution and making available to the public.
Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie, detaillierte bibliografische Daten sind im Internet über http://dnb.d-nb.de abrufbar.
Das Buch enthält Links zu Webseiten Dritter, auf deren Inhalte kein Einfluss besteht. Deshalb kann für diese fremden Inhalte auch keine Gewähr übernommen werden. Für die Inhalte der verlinkten Seiten ist stets der jeweilige Anbieter oder Betreiber der Seiten verantwortlich. Die verlinkten Seiten wurden zum Zeitpunkt der Verlinkung auf mögliche Rechtsverstöße überprüft. Rechtswidrige Inhalte waren zum Zeitpunkt der Verlinkung nicht erkennbar. Eine permanente inhaltliche Kontrolle der verlinkten Seiten ist jedoch ohne konkrete Anhaltspunkte einer Rechtsverletzung nicht zumutbar.
The book contains links to third party websites. The contents of that websites are beyond our control. Therefore, no guarantee can be given for these third-party contents. The respective provider or operator of the pages is always responsible for the contents of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not recognisable at the time of linking. However, a permanent control of the contents of the linked pages is not reasonable without concrete evidence of a violation of the law.
Introduction
To whom it may concern, |
March 2020 |
This book or, respectively, your learn-practical working base will be unique (if it is used in the way it is designed) because YOU are unique. It focuses on the topic of culture and communication in international business, including in an economic context. The book uses selected cultures and global companies as representative case studies for various behavioural and communicative approaches and its benefits and profits. It is partly based on two of my shorter peer-reviewed academic works (both, rated with the overall grade of excellent), and is divided into three interrelated chapters.
The first chapter introduces basic terminology to create a general understanding of the topic, while usefully describing explanatory approaches too. In the following chapter, I’m going to examine two cultures I consider to be of vital importance for the global economy and compare them with central aspects of the culture where I currently live. The last chapter occupies most of the written text with further detail on three companies that have already successfully gone global (one of them is a ‘global newcomer’). Meanwhile, each section is completed with compact examples, comprehensive illustrations and further information from qualified scientists (I hereby politely but explicitly ask you to respect my own performance and the copyright). Within a strict limit of 6000 words, I want to convey as much as possible in a compact, understandable and, above all, practical way.
This elaboration includes personal experiences and observations in addition to input from highly regarded sources. You are welcome to look at my bibliography and use it yourself for more in-depth research and training.
In printed version (hardcover):
‘working space page’EnglishSpanish,German,Russian,Chinese.
Have fun and improve your knowledge! (i.e. ’learn by doing’)
Yours faithfully,
Felix Dorendorf