This edition first published 2020
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P. David Marshall, PhD, is a professor and holds a Personal Chair in New Media, Communication and Cultural Studies at Deakin University in Melbourne, Australia. He has published widely in the area of public personality systems with his most recent books entitled Celebrity Persona Pandemic (2016, University of Minnesota Press), the coauthored Advertising and Promotional Culture: Case Histories (2018, Palgrave Macmillan), the coedited A Companion to Celebrity (2016, Wiley) and Contemporary Publics (2016, Palgrave Macmillan).
Christopher Moore, PhD, is a senior lecturer in digital communication and media at the University of Wollongong, Australia. His research in game studies has examined the affective dimensions of first‐person video games and the role of screenshots and virtual items in the expression of gamer persona. He is a coeditor of the journal of Persona Studies and published work on machinima and adaptation in Understanding Machinima: Essays on Filmmaking in Virtual Worlds (Bloomsbury, 2013). He is the coeditor of the collection in Critical University Studies, Zombies in the Academy: Living Death in Higher Education (2013, Intellect) and the edited collection Enchanting David Bowie: Space | Time | Body | Memory (2015, Bloomsbury).
Kim Barbour, PhD, is a lecturer in the Department of Media at the University of Adelaide. Her research looks at online personas and particularly focuses on the use of social media, and her dissertation “Finding the Edge: Online Persona Creation by Fringe Artists” was the first long‐form study in the field of persona studies. Barbour’s work has been published in Celebrity Studies, First Monday, TDR, and The Drama Review, as well as the edited collections The Digital Academic (2018, Routledge), Making Publics, Making Places (2016, University of Adelaide Press), and Media, Margins and Popular Culture (2015, Palgrave Macmillan). In 2014, she co‐founded the online open access journal Persona Studies, and continues in the role of managing editor.
This book has a rich and collective history in its formation. The authors wish to thank the many people who have been instrumental in building and engaging in this emerging discipline of persona studies. All our colleagues who have been involved in developing the related journal and the many people who have listened as we have developed the key ideas contained in this book – we are indebted to you and your support. We would also like to thank the Persona Celebrity Publics (PCP) research group and the emerging Fame and Persona Research Consortium (FPRC) where we trialed some of these approaches and how they intersected across disciplines. Our respective departments and colleagues at Deakin University, the University of Wollongong, and The University of Adelaide continue to support our research and writing. In particular, we would like to mention our appreciation of the work of Sharyn McDonald, Katja Lee, Lucy Moore, Glenn D'Cruz, and Rebecca Hutton. Wiley has also been very supportive in getting this book through all the stages to publication and we would like to thank in particular Elisha Benjamin and Catriona King. We would also like to acknowledge some of our colleagues from different parts of the world who have been particularly valuable in allowing our ideas to grow and develop: Brigitte Weingart, Bethany Usher, Barry King, Jason Karlin, Sandra Mayer, Helle Haastrup, Nete Kristensen, Stephen Moestrup, Gianni Guastella, Richard Smith, Joshua Greenberg, Celia Lam, Samita Nandy, Jackie Raphael, Tama Leaver, Annik Dubied, Brian Cowan, and Jing Xin.
David: I would like to thank my wonderful children Erin, Zak, Julia, and Paul for all their patience. I would like to convey a very special thank you to my beautiful wife, Sally, who is always so helpful, supportive, and loving. I love you and always will.
Chris: I am exceptionally fortunate to be a part of two wonderful teams who have contributed to this book, both the excellent and adventurous academics, Kim and David, and my patient and endlessly supportive family, Xavier, Harriet, and Lucy. My work on this book would not have been possible without the love and dedication of my wonderful wife, Lucy, who is the greatest of collaborators. Thank you.
Kim: Thank you to my wonderful mentors (David and Chris), and my family for demonstrating a generous, inclusive, and fulfilling intellectual life is not just possible but desirable and rewarding. Most importantly, endless gratitude to my partner Richard and daughter Abigail for their continual love and support.