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<p>1. Femininities, Sport and Physical Culture in Postfeminist, Neoliberal Times; Kim Toffoletti, Jessica Francombe-Webb and Holly Thorpe.- Section 1: Postfeminism and the Sport-Media-Industrial Complex.- 2. What’s New About Sporting Femininities? Female Athletes and the Sport-Media Industrial Complex; Cheryl Cooky.- 3. Don’t be a Do-Nothing Bitch: Popular Feminism and Women’s Physical Empowerment in the UFC; Jennifer McClearen.- 4. The Performance of Blackness and Femininity in Postfeminist Times: Visualising Serena Williams Within the Context of Corporate Globalisation; Kristi Tredway.- 5. Postfeminist Paradoxes and Cultural Difference: Unpacking Media Representations of American Muslim Sportswomen Ibtihaj and Dalilah Muhammad; Sumaya F. Samie and Kim Toffoletti.- 6. Killing the Football Widow: NFL Marketing Beyond “Pink It & Shrink It”; Jeffrey Montez de Oca and Molly Cotner.- Section 2: Everyday Athletic Girls and Women Negotiating Postfeminism.- 7. Re-focusing the Image of the “Superwoman” with “No Colour”: “Writing Back to the Centre” from a Globalised View; Laura Azzarito.- 8. New Sporting Femininities in China: The Embodied Politics of Roller Derby; Adele Pavlidis.- 9. Footballing Femininities: The Lived Experiences of Young Females Negotiating “The Beautiful Game”; Jessica Francombe-Webb and Laura Palmer.- Section 3: Postfeminism in Online Sport and Fitness Spaces.- 10. Lean Light Fit and Tight: Fitblr Blogs and the Postfeminist Transformation Imperative; Sarah Riley and Adrienne Evans.- 11. #TakeBackFitspo: Building Queer Futures in/Through Social Media; Cathryn B. Lucas & Matthew R. Hodler.- 12. Sport, Postfeminism and Women with Disabilities: Female Paralympians on Social Media; Kim Toffoletti.- 13. Empowering “Sporty Sisters” through “Active Living”: A Feminist Multi-modal Critical Discourse Analysis of the Lorna Jane Fitness Fashion Website; Meredith Nash.- 14. The Girl Effect and “Positive” Representations of Sporting Girls of the Global South: SocialMedia Portrayals of Afghan Girls on Skateboards; Holly Thorpe, Lyndsay Hayhurst and Megan Chawansky.</p><p></p>

<p><b>Kim Toffoletti</b> is Associate Professor of Sociology at Deakin University, Australia. She specialises in the study of women’s sporting experiences and representations, using transnational feminist and critical postfeminist perspectives. </p> <p><b>Holly Thorpe</b> is Associate Professor of Sport and Physical Culture at the University of Waikato, New Zealand. Her recent publications include <i>Women in Action Sport Cultures</i> (Palgrave, 2016) and <i>Transnational Mobilities in Action Sport Cultures</i> (Palgrave, 2014).</p> <p><b>Jessica Francombe-Webb</b> is Lecturer in Sport and Physical Culture at the University of Bath, UK. Her research draws from the discipline of feminist physical cultural studies in order to explore the contested politics of the (in)active body in relation to health, physical activity, body size, and appearance.</p><div></div>

<p>This edited collection critically explores new and emerging models of female athleticism in an era characterised as postfeminist. It approaches postfeminism through a critical lens to investigate new forms of politics being practiced by women in physical activity, sport and online spaces at the intersections of gender, ethnicity, sexuality and ability. </p> <p><i>New Sporting Femininities</i> features chapters on celebrity athletes such as Serena Williams and Ronda Rousey, alongside studies of the online fitspo movement and women’s growing participation in activities like roller derby, skateboarding and football. In doing so, it highlights key issues and concerns facing diverse groups of women in a rapidly changing gender-sport landscape. This collection sheds new light on the complex and often contradictory ways that women’s athletic participation is promoted, experienced and embodied in the context of postfeminism, commodity feminism and emerging forms of popular feminism.</p>

Examines the emergence of new femininities in sport and physical culture Provides new theoretical and conceptual approaches for understanding the female body and how it is experienced Reveals strategies used by women in sport to make sense of postfeminist discourse in relation to their own bodies

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“The field of sport studies has been waiting for this book. This collection offers a new critical vocabulary and a crucial sense of scale, scope and timeliness—from Serena Williams to roller skating to UFC fighting to digital representations and beyond--and is an indispensable guide to the constantly changing and often contradictory field of gendered sports studies.” (Professor Sarah Banet-Weiser, University of Southern California, USA)<p>“New Sporting Femininities helps us to understand the multiple, complex and contradictory discourses that circulate around women’s bodies in sport. It also makes an important contribution to the growing literature about the relationship between postfeminism and new feminist activisms. A brilliant read, with lots of up to date case studies, it marks a key intervention in feminist studies of sport.” (Professor Rosalind Gill, City, University of London, UK)</p>

<p>“A timely and valuable addition to the work in sport feminism, this important collection highlights how post-feminism operates through diverse sport media platforms and as an effect permeates sport women’s lived experiences. Bringing together a group of bright international scholars, it critically outlines how feminism has been appropriated within contemporary neoliberal consumerism in various sporting contexts. It is essential reading for any scholar interested in the popular physical culture, gender, and the media.” (Professor Pirkko Markula, University of Alberta, Canada)</p>

<p>“This engaging, inspiring, and wide-ranging collection makes an invaluable contribution to scholarly analyses of femininities, postfeminism, and neoliberalism by exploring questions of gender, embodiment, and subjectivity in the fields of sport and physical culture. Geographically, the book engages with a range of spatial contexts; conceptually, several chapters set out to explore the complex interplay of gender with other axes of difference; and thematically, the collection engages with a rangeof phenomena in the physical and virtual worlds of sport and movement culture.” (Dr Christina Scharff, Kings College London, UK)</p>