Details

<div>1. Introduction.- 2. Love Birth, Hate One Born Every Minute? Birth community discourse around televised childbirth; Julie Roberts, Sara De Benedictis, Helen Spiby.- 3. Birth stories in British newspapers: why midwives must speak up; Emily Maclean.- 4. An everyday trauma: how the media portrays infant feeding; Catherine Angell.- 5. How media promote fear around childbirth; Alexia Leachman.- 6. ‘Passing time’: a qualitative study of health promotion practices in an antenatal clinic waiting room; Dianne Rodger, Andrew Skuse, Michael Wilmore.- 7. Midwives’ Engagement with the Media; Ann Luce et al.- 8. Working with the media: The power, the pitfalls and the possibilities; Hannah G Dahlen.- 9. Around the world in 80 tweets – social media and midwifery; Sheena Byrom and Anna Byrom.</div><div><br/></div>

<div>Ann Luce is Principal Academic of Journalism and Communication at Bournemouth University.<br/></div><div><div><br/></div><div>Vanora Hundley is Professor of Midwifery in the Centre for Midwifery, Maternal and Perinatal Health at Bournemouth University</div><div><br/></div><div>Edwin van Teijlingen is Professor of Reproductive Health Research, Centre for Midwifery, Maternal and Perinatal Health at Bournemouth University</div></div><div><br/></div>

<p>Unique focus: there are no edited collections around midwifery and media</p><p>Accessibility: this is a shorter title with chapters that cover a wide variety of media, making it engaging to a range of readers</p><p>Breadth of coverage: addresses both the theoretical and practical implications facing representations of midwifery and media</p><p>Includes supplementary material: sn.pub/extras</p>

<p>Unique focus: there are no edited collections around midwifery and media</p><p> Accessibility: this is a shorter title with chapters that cover a wide variety of media, making it engaging to a range of readers</p><p></p> <br/><div>Breadth of coverage: addresses both the theoretical and practical implications facing representations of midwifery and media<br/></div>

“In the twenty first century our media image and digital foot print are rapidly becoming the most important window into our profession. In a rapidly changing environment this book provides an up to date and informative insight into how our profession is affected by the media and how our profession can inform and influence the image of midwifery. This area is going to become even more important in the future universities and trusts increasingly use broadcast and social media to manage information and inform our clients of the services we provide.  This book will be the important first text in a new growth area. It brings together an internationally recognised group of authors who are experts in this field. I wholeheartedly recommend it to you.” (Lee Wright, School of Nursing and Midwifery, Birmingham City University, UK)<p></p>