Details

The book by Jeffrey Fox is a collection of practical recommendations for increasing the profits of small businesses, addressed primarily to current and future leaders of such enterprises. Starting with a specific tactic for choosing a business idea, Jeffrey Fox talks about how to find, attract and retain a customer, hire a good seller, price based on the product's value in use, use the question "What if he died?" possible loss of an experienced specialist, avoiding FTSD ("financially transmitted diseases") and much more. Thanks to the combination of the author's sparkling irony ("... save on yourself, give up shrimp. <...> Before you succeed, eat hot dogs") and the knowledge he has accumulated over the years of work in various areas of marketing and sales, the book is read on one breath and will be of interest to a wide audience.