Details
Fundamentals of Creative Advertising
Fundamentals
29,99 € |
|
Verlag: | Bloomsbury Publishing (uk) |
Format: | |
Veröffentl.: | 04.12.2006 |
ISBN/EAN: | 9782940439911 |
Sprache: | englisch |
Anzahl Seiten: | 176 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.