Details

Fast Fashion, Fashion Brands and Sustainable Consumption


Fast Fashion, Fashion Brands and Sustainable Consumption


Textile Science and Clothing Technology

von: Subramanian Senthilkannan Muthu

69,54 €

Verlag: Springer
Format: PDF
Veröffentl.: 21.06.2018
ISBN/EAN: 9789811312687
Sprache: englisch

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Beschreibungen

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.<br>
Fast fashion & Sustainable consumption.- Luxury and fashion brand communication differentiation for sustainable consumer –behavior.- Fashion Brands and Consumers approach towards Sustainable Fashion.- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.<br>
Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.<br>
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Highlights customer-centric sustainability in sustainable fashion Discusses the impact of fast fashion on sustainable consumption and luxury Studies consumer’s approaches to and participation in fashion reselling and swapping markets