Details
CIM Coursebook 07/08 Marketing Research and Information
29,99 € |
|
Verlag: | Taylor & Francis |
Format: | |
Veröffentl.: | 25.06.2012 |
ISBN/EAN: | 9781136419997 |
Sprache: | englisch |
Anzahl Seiten: | 400 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
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