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Branded Bodies, Rhetoric, and the Neoliberal Nation-State


Branded Bodies, Rhetoric, and the Neoliberal Nation-State


Cultural Studies/Pedagogy/Activism

von: Jennifer Wingard

48,99 €

Verlag: Lexington Books
Format: EPUB
Veröffentl.: 29.11.2012
ISBN/EAN: 9780739180211
Sprache: englisch
Anzahl Seiten: 162

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Beschreibungen

<span><span><span>Branded Bodies, Rhetoric, and the Neoliberal Nation-State</span><span>, by Dr. Jennifer Wingard,</span><span> </span><span>explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States’ most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or “the American Dream” to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think “Guest Worker Programs”). And those underclassed “bodies” are identified through branding. <br>In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, </span><span>Branded Bodies, Rhetoric, and the Neoliberal Nation-State </span><span>articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. </span><span>Branded Bodies,</span><span> then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify </span><span>how</span><span> the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not “fit in” to particular categories valued by the neoliberal state.</span></span></span>
<span><span><span>Branded Bodies, Rhetoric, and the Neoliberal Nation-State</span><span>, by Dr. Jennifer Wingard,</span><span> </span><span>explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States’ most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed “bodies” are identified through branding. By showing how brands are assembled to create affective threats, this book</span><span> </span><span>articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.</span></span></span>
<span><span><span>Acknowledgments<br>Preface: Branding Bodies: Assembling Affective Responses <br>The Work of Branding Bodies<br>Chapter One: Othering and Branding: Assembling Neoliberal Identities<br>Why Branding?<br>Neoliberalism as Exception: The Private Made Public<br>From Other-others to Brands: Commodifying Bodies<br>Affective Branding: Bodies Dissolve into the Nation-State<br>Rhetorical Assemblage The work of Branding Bodies<br>Chapter Two: Branding the Family: U.S. Protectionsism as the Tie that Binds<br>Branding the Nation: It’s All in the Family<br>The Good Citizen/The Good Family<br>Branding of Protection: The Law of the Family<br>Mediating the Family: An Equal Opportunity Brand<br>Families, Communities, and Nations: The Intensity of Post-9/11 Discourse<br>Chapter Three: (Dis)Embodying Protection: Branding in the ICE Age<br>The Right to Assemblage: Laura’s Phone Call<br>Assembling the “War on Terror”: Post-9/11’s Branding of Terror<br>Assembling Protection: The Development of ICE<br>Assembling the Nation: Complicating the Citizen/Non-citizen Divide<br>Assembling Consumers: Selling ICE as the Brand of Protection<br>Chapter Four: “José Padilla” and “Osama Bin Laden”: Material Consequences of <br>Branding Bodies <br>Terrorism, José Padilla, and Osama bin Laden: Or How We Lost Our Humanity<br>Padilla: (Dis)Assembling the Threat<br>Racial Profiling: Defining Enemy Combatants<br>Osama bin Laden: The Face of a Movement<br>The Assassination of Osama bin Laden by the Coward U.S. Protectionism<br>Bare Life: The Neoliberal Nation-State is Neither Gone nor Forgotten<br>Chapter Five: From Branding to Bodies: (Re)Assembling the Worker<br>Branding the Worker: Labor in Neoliberal Times<br>Why the Worker Works: The Privatization of Public Service<br>Worker as Mobilized Body: How GLBT Bodies Became Workers in a <br>Post-DOMA World<br>Worker as “Good” Family: Defining Citizenship and Humanity through Work <br>Working an Issue: The Worker as Transnational Actor<br>Assembling Bodies: A Call for Rhetorical Action<br>Bibliography/References<br>Index<br><br><br></span></span></span>
<span><span><span>Jennifer Wingard</span><span> is an Assistant Professor of Rhetoric, Composition, and Pedagogy and a faculty affiliate to the Women’s Studies Program at the University of Houston. Over the past five years, she helped design and implement the new Ph.D. concentration in Rhetoric, Composition, and Pedagogy. She specializes in 20th Century Rhetorical Theory, Transnational Feminist Theory, and Materialist Theories of Teaching English in the Corporate University. Her scholarship focuses on the impact of global neobliberal economics on local civic discourses, and she has been published in Reflections, Journal of Advanced Composition (JAC), and other interdisciplinary edited collections. She is currently working on her second book tentatively titled: No Zoning! Houston, TX the Neoliberal City.</span></span></span>

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