Details

This book is the first book in the Arabic language on the behavioral economy and its global applications, and it is a new and important addition to the Arab Library in general, and the economic library in particular. Where the book deals with one of the most important modern economic issues and excitement on the global scene now, theoretical and application. The AUTHOR highlighted the concepts of behavioral economics, displaying various international models to establish behavioral guidance units - Nudge Units -, and the requirements and steps of their creation. It also presents three international examples of Al -Waska units and economic effects after their establishment. The book displays in detail 40 applied cases to use behavioral perceptions distributed over eight different sectors, and the book concluded by talking about the role of the behavioral economy in making government policies in Arab countries, and to what extent the proposed behavioral smooths can support economic policies and reform visions of Arab countries such as Saudi Vision 2030, and Vision 2030 Egyptian, Kuwaiti Vision 2035, and Omani Vision 2040 ... and other visions.