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The modern media is full of news about global warming, stem cell research, biological weapons, or the ethical issues of studying our genes. Never before has the dialogue between the world of science and the general public been so relevant. In this official guide from the National Association of Science Journalists, leading experts in their field share the secrets of the craft, from finding ideas and sources to impeccable style. The authors explain how to break through the information flow to really important stories and how to write an exciting story that can interest both the specialist and the layman.