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<span><span>This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney’s nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama’s second inaugural address. </span></span>

<span><span>Preface<br></span><span>Robert E. Denton Jr.</span><span><br>Chapter 1: The Early Campaign of 2012<br></span><span>Judith S. Trent</span><span><br>Chapter 2: Mitt Romney and the 2012 Presidential Nomination<br></span><span>Henry C. Kenski and Kate M. Kenski</span><span><br>Chapter 3: “Persona” in the 2012 Presidential Campaign<br></span><span>Dennis D. Cali</span><span><br>Chapter 4: The Rhetoric of a Campaigning First Lady<br></span><span>Theodore F. Sheckels</span><span><br>Chapter 5: First Ladies and Presidential Advising: Ann Romney, Hilary Rosen, and the 2012 Presidential Campaign<br></span><span>Melody J. Lehn</span><span><br>Chapter 6: Political Propheteering: The Role of Purity in the 2012 Presidential Nomination Addresses<br></span><span>Brian Heslop and Patrick S. Loebs</span><span><br>Chapter 7: Informed and Undecided: Persuasive Appeals to Noncommittal Voters<br></span><span>Rita Kirk and Dan Schill</span><span><br>Chapter 8: The Honeymoon is over! Rhetoric, Shared Identity, and the Symbolic Communication of Race in the 2012 Obama Campaign<br></span><span>Zoe Spencer</span><span><br>Chapter 9: Music as Rhetoric: Music in the 2012 Presidential Campaign<br></span><span>David R. Dewberry and</span><span>Jonathan H. Millen</span><span><br>Chapter 10: Candidates Use of Social Network Sites to Control their Campaign Message<br></span><span>Stephanie E. Bor</span><span><br>Chapter 11: This One is Not Like the Others: President Obama’s Genre-bending Second Inaugural<br></span><span>Joseph Valenzano III</span></span>

<span><span>Robert E. Denton, Jr.</span><span> holds the W. Thomas Rice chair of leadership studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Polytechnic Institute and State University.</span></span>