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<span><span>This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.</span></span>

<span><span>Contents<br><br>Acknowledgments<br><br>Introduction: Political Campaign Communication—Theory, Method and Practice and the Emergence of a Discipline of Study<br></span><span>Robert E. Denton, Jr.</span><span> <br><br>Section I: </span><span>Theory</span><span><br><br>Chapter</span><span> </span><span>1: The Functional Theory of Political Campaign Discourse<br></span><span>William L. Benoit </span><span><br><br>Chapter 2: “What a Snob”: The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential Primary<br></span><span>Luke Winslow and Carly de Anda </span><span><br><br>Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential Election<br></span><span>Michael Nitz </span><span><br><br>Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates </span><span>William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck</span><span> <br><br>Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential Primaries<br></span><span>Michael Nitz, Allison Koehn, and Hayley McCarron </span><span><br><br>Section II: </span><span>Method</span><span><br><br>Chapter 6: Presidential Debate and Conflict Bias<br></span><span>Joan L. Conners </span><span><br><br>Chapter 7: Main Stream Press Framing of the RNC and DNC 2016 Presidential Nomination Acceptance Speeches: Terministic Screens and the Discovery of the Worldview of the Press<br></span><span>Jim A. Kuypers </span><span><br><br>Chapter 8: Making a Case for Textual Criticism: Hillary Studies and the State of Political Campaign Scholarship<br></span><span>Melody Lehn</span><span><br><br>Chapter 9: Barack Obama’s Response to the “Angry Black Man” Race Card: A Critical Analysis of “A More Perfect Union”<br></span><span>Ronald E. Lee and Aysel Morin </span><span><br><br>Chapter 10: Kenney and Identification in Houston<br></span><span>J. David Trebing </span><span><br>Section III: </span><span>Practice</span><span><br><br>Chapter 11: Political Election TV Spots<br></span><span>William L. Benoit</span><span><br><br>Chapter 12: Campaign Politics of Sight and Sound: Populist Rhetoric in a Media Maelstrom<br></span><span>John S. Nelson and Anna Lorien Nelson</span><span><br><br>Chapter 13: The Refutational Power of </span><span>Ad Personam </span><span>and </span><span>Tu Quoque </span><span>Attacks in Advancing Trump’s “Change” Counter-Narrative During the 2016 General Election Presidential Debates<br></span><span>Kathryn M. Olson </span><span><br><br>Chapter 14: Acting “Presidential”: The Modern Campaign Meets the Ubiquitous Presidency<br></span><span>Joshua M. Scacco and Kevin M. Coe</span><span><br><br>Chapter 15: Orchestrating “The Show:” The 2016 Political Party Conventions in Historical Context<br></span><span>Theodore F. Sheckels</span><span><br><br>Chapter 16: National Conventions: Evolving Functions and Forms<br></span><span>Tammy R. Vigil </span><span><br><br>Chapter 17: Tweeting Our Differences: Comparing Candidate Communication in Mixed-Gender and Same-Gender Elections<br></span><span>Lindsey M. Meeks</span><span><br><br>Bibliography<br><br>About the Editor and Contributors</span></span>

<span><span>Robert E. Denton, Jr.</span><span> holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and head of the Department of Communication at Virginia Tech.</span></span>